Taking responsibility for the environment and local community has been an important part of Rezidor's broader commitment to sustainable development for many years. In 2001, this commitment was fortified and placed within the scope of a programme called Responsible Business (RB). Each hotel has a unique RB Action Plan covering areas such as community outreach, environmental improvement, employee well-being and health and safety.
This Berlin lodging is engaged with both local charity groups and Rezidor's corporate international charity organisation, the World Childhood Foundation, whose mission is to defend the rights of children and to promote better living conditions for vulnerable and exploited children at risk all over the world.
Responsible Business activities and achievements:
- Awarded the Green Key, an international eco-label
- Godparent of the association neuhland e.V; the hotel supports the children's group with different yearly events and donations
- Affiliate of the association Herzenswünsche e.V., an association that acts nationwide to fulfil wishes of critically ill children and teenagers
- Recycled fish sculpture as symbol of sustainability: The Berlin artist Gerhard Baer created from plastic hotel rubbish a 1,50m long piece of art which is now presented in the hotel lobby
- Sale of waffles, popcorn and sausages in support of the World Childhood Foundation
- Easter egg painting with the hotel's godchildren from neuland e.V.
- Attendance of the International Day Against Homophobia and support of the Alliance Against Homophobia during their demonstration “Thousand Hands for the Rainbow”
- Organisation of a flea market in support of the World Childhood Foundation
- Participation in Soap the City project in collaboration with the organization Serve the City Berlin
- Ice cream sales in support of the charity Kinderlaecheln e.V.
- Participation in the Life Run in support of the Berliner Aids-Hilfe e.V. to support people with HIV
- Organization of blood donation day at the hotel in collaboration with the organization Dt. Rotes Kreuz
- Support of the Berlin project “Lecker und Fit” (Delicious & Fit), where students are informed about healthy and sustainable nutrition by hotel chefs and learn an appreciation for fresh groceries
- Participation in World Clean-up Day with rubbish collection around the hotel
- Energy saving measures: installation of an induction cooking field in the main kitchen, switching the outdoor logo lighting to LED, exchange of the cold and heat pumps to energy saving Stratos pumps
Neuhland Children's Homes
The hotel is also pleased to support the Neuhland Children's Homes since 2006; currently, the hotel acts as "Godparent" towards the homes. Neuhland e.V. is the body responsible for social projects and institutions that attend to the needs of children and young people in crisis situations. The hotel's support programmes for the children are multifaceted and range from donations in cash to hands-on help by hotel employees. The hotel assists with projects including repainting the Neuhland House, organising the summer party, baking Christmas treats and promoting an introduction to working life through internships and apprenticeship positions.