Radisson Blu Hotel, Birmingham

Responsible Business - Let's take responsibility


Taking responsibility for the environment and local community has been an important part of the broader commitment of the Radisson Hotel Group to sustainable development for many years. In 2001, this commitment was fortified and placed within the scope of a programme called Responsible Business (RB). Each hotel has a unique RB action plan covering areas such as community outreach, environmental improvement, employee well-being, and health and safety.

The hotels are engaged with both local charity groups and the corporate international charity organisation, the World Childhood Foundation. The mission of the foundation is to defend the rights of the child and to promote better living conditions for vulnerable and exploited children at risk all over the world.

Two key philosophies are actively pursued on a companywide level: Respecting social and ethical issues in the company and community, and reducing negative impact on the environment. The company adheres to excellent global standards in energy and water conservation, charity work, recycling and other key areas of RB policy. However, the Radisson Blu Hotel, Birmingham has gone even further to decrease its impact on the environment and get involved in the local community.

Social and ethical responsibility

  • Staff members participate annually in the Great Birmingham Run and Birmingham Walkathon.
  • The company-funded staff football team regularly plays tournaments.
  • The hotel helps staff with volunteer efforts, blood donation, clothes swaps and other non-profit activities.
  • The hotel is a major partner in Birmingham Southside Business Improvement District (BID), working with other local businesses to improve the community.
  • We hold fundraisers for local charities like Queen Elizabeth Hospital Charity.

Environmental responsibility

  • Active recycling ensures all possible recyclable materials avoid the landfill, from everyday items such as printer cartridges, light bulbs and plastic packaging to large items such as old monitors and refrigerators.
  • Low-energy light bulbs keep the hotel's energy consumption as low as possible.
  • This Green Tourism Business Scheme-accredited hotel is committed to improving its annual assessment results to maintain its independently awarded grading.
  • Water-saving taps and showers reduce consumption while maintaining performance, and the “Water water everywhere” towel recycling program offers guests the chance to reuse their towels when staying for more than one night.

Other RB activities and achievements

  • Children from the NCH Young Careers charity took part in a penalty shootout with NCH mascot Cedric the Dragon and baked a special Cedric the Dragon-shaped cake in the hotel kitchen to be auctioned off to guests; children also enjoyed afternoon tea at Filini, cookery lessons and overnight stays.
  • The hotel held a special Job Shadow Day along with Education Business Links, which works to bridge the gap between young people, teachers and business; the day gave leisure and tourism teachers an in-depth look at the hospitality industry.
  • The work of Birmingham artist Ros Willis is proudly displayed in the Meeting & Events area, helping to support a local talent’s lifelong ambition.
  • Working with East Side City Jobs, the hotel recruited local residents to provide a high level of service to its guests.