Radisson Blu Hotel, Dubai Media City

Responsible Business

Hotel practices responsible business

The Radisson Hotel Group is committed to taking responsibility for sustainable development in the environment and local community. In 2001, we strengthened this commitment by joining Responsible Business (RB). Each hotel has a unique RB Action Plan covering areas such as community outreach, cultural heritage, employee and children’s rights, health and safety, and environmental improvements.

Our hotels are engaged with both local charity groups and the World Childhood Foundation, the international corporate charity organisation supported by the Radisson Hotel Group. The foundation’s mission is to defend the rights of the child and promote better living conditions for vulnerable and exploited children all over the world.

Responsible Business has always been a focus point for the Radisson Blu Hotel, Dubai Media City team, which runs several activities throughout the year to support and raise interest in environmental and community issues.

Environmental activities

  • Achieved 100% compliance with EWS-WWF’s Choose Wisely campaign (protecting endangered local fish)
  • Created the first eco-friendly roundabout in Dubai Media City
  • Fitted all guest hand-wash areas with sensors to reduce water use
  • Fitted all guest toilets with dual flush systems
  • Installed sensors in the hotel to switch lights off automatically when not in use
  • Participate annually in Earth Hour
  • Participate in the Emirates Environmental Group's Can Collection Drive
  • Provide recycling bins in all back-of-house areas
  • Purchase eco-labeled products and locally sourced water
  • Recycle paper
  • Replace more than 95% of the hotel lights with LEDs
  • Use aerators in all hotel faucets
Social and community outreach

  • Collaborate with Youth India to visit hospitals, jails, and construction camps to distribute basic necessities
  • Organise annual blood donation and clothing donation campaigns
  • Participate in the Box Appeal Campaign, an annual charity event for the UAE’s less-privileged workers
  • Provide rooms with wheelchair-accessible restrooms and modified doors for handicapped guests
  • Sponsor local charitable organisations like Leap for Grief Center and Job Opportunities Provider for Cancer Survivors
  • Support Dubai Autism Centre
Health, safety and security

  • Conducts monthly RB committee and staff welfare meetings
  • Facilitate fire evacuation drills for all staff members as per civil-defense directives
  • Practice Healthy Food Day in staff cafeteria
  • Provide lifeguard training for swimming pool attendants
  • Provide ongoing on-the-job training for all staff members
  • Provide staff with training on food hygiene, first aid and fire safety
Awards and achievements

  • Enviro-Serve certified
  • Green Key certified since 2008
  • The hotel's chief engineer was awarded the Green Hotelier of the Year Award in 2012 for energy-saving initiatives at the Middle East Hotelier Awards
  • Received the award for 2012 Best Responsible Business Hotel from Radisson Hotel Group
  • Recognised for energy-saving LED lights on hotel exterior
  • World Wildlife Fund certified
Guest involvement
  • Blood donation campaign where we organise and encourage guests to take part in a blood donation campaign once a year
  • Box Appeal Campaign is an initiative introduced to guests upon check-in, giving them more details if they want to participate
  • Our linen and towel replacement programs are an effort to promote awareness of environmental sustainability, placing informative door hanger cards on the bed and on the shower doorknob prior to check-in to tell guests how they can help
  • Radisson Blu Hotel, Dubai Media City give AED 25 at any of our participating food and beverage outlets or 250 Radisson Rewards points upon check-out for each day the guest declines housekeeping service