For many years, taking responsibility for the environment and local community has been an important part of the broader commitment of The Radisson Hotel Group to sustainable development. In 2001, this commitment was fortified and placed within the scope of a program called Responsible Business (RB). Each hotel has a unique RB Action Plan covering areas such as community outreach, environmental improvement, employee well-being, and health and safety.

The 3 pillars of Responsible Business

  • Reducing our negative impact on the environment
  • Taking responsibility for the health and safety of our employees and guests
  • Respecting social and ethical issues in the company and the community
Responsible Business activities
Since 2010, we have been proud recipients of the Green Key Certificate. Our environmental objective is to
  • Reduce the negative impact of our activities on the surrounding environment by involving our employees and customers to reach maximum results.
  • Do our best to continue consuming energy and water in an economic way, use chemicals to a reasonable extent and be careful in generating waste.
  • Monitor and analyze the impact of our activities on the environment.
  • Continue training our employees and helping them make conscious environmentally friendly, ethical and social decisions both at work and in their personal lives.
  • Make it easy for our customers to participate in the environmentally friendly activities of the hotel.

World Childhood Foundation
The hotel is engaged with the corporate international charity organization supported by the Radisson Hotel Group, the World Childhood Foundation. The mission of the foundation is to defend the rights of children and promote better living conditions for vulnerable and exploited children all over the world. Each May, we join with other Radisson Hotel Groups hotels in Tallinn and the State Forest Management Center for tree planting.

Cooperation with the Avinurme Secondary School
Our warm-hearted cooperation began in 2002, when the hotel helped purchase better lighting for the classrooms in the school. Since then, we have provided free accommodation and conference rooms for the annual teachers’ training. We've also hosted students at the hotel and offered them practical training possibilities.

SOS Children’s Villages
At the reception desk, we have a collection box for donations for the SOS Children’s Villages. In September, we organized a coffee campaign in cooperation with Paulig to raise money for school supplies for the children at SOS Children’s Villages. We were able to give the organization a check for EUR 1513, and we will continue this tradition.

Participants of the annual Earth Hour since 2008
In March, people across the world switch off their lights for an hour to stand up against global warming. Earth Hour began in 2007, in Sidney, Australia, when all lights were switched off at 2.2 million homes and companies. A year later, 50 million people from 35 countries participated in the event. The Golden Gate Bridge in San Francisco, Coliseum in Rome and the Coca-Cola advertisement board on Time’s Square are a few examples of sites that turned out the lights.